Question

1.Do you think that advertising gives the consumer more or less choice? why?why not?
2. think of your least favorite advertisment. why do you dislike it?

Answer 1

1. Advertising is a challenging aspect of market's outgoings. Consumers learn about new products and services available to them, but they have a rational response to advertising when they look at the features of a product or service. Sometimes, the alternative brands are extremely similar and in some cases almost identical. Most consumers don't really care which one they buy and could substitute easily if their brand ceased to exist. In consequence, I do not believe that advertising influences consumers' cardinality among choices.

2. Even though I am not a vegetarian, my least favorite advertisment  was Oro Toro's ad, which contained the text "Vegetarians, even my food eats better than you do". I found this message rather offensive and they have definitely lost some costumers or, at least, respect.