Create your own advertising campaign
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Product: "The Scented Trash Can"
Product name: "TrashCanFresh"
Slogan: "Say goodbye to smelly trash cans with TrashCanFresh!"
Price: $29.99
Target group: People who are sensitive to strong odors or who want to keep their kitchen smelling fresh
Where to buy: Available for purchase on the TrashCanFresh website and at select home goods stores
Number of products produced: Unlimited
Advertising technique: Problem-solution, highlighting the common problem of smelly trash cans and the unique solution offered by TrashCanFresh
Use of product: TrashCanFresh is a innovative trash can with a built-in scent diffuser that releases a pleasant aroma as you dispose of waste.
Advertising medium: TV and social media
Ad content: The ad begins with a shot of a typical kitchen trash can, overflowing with garbage and emitting a strong, unpleasant smell. A voiceover narrates, "If you're tired of dealing with smelly trash cans, we have the solution. Introducing TrashCanFresh - the scented trash can that keeps your kitchen smelling fresh and clean." The ad then cuts to a shot of TrashCanFresh, showing its sleek design and the diffuser feature. The voiceover continues, "TrashCanFresh uses a unique scent cartridge system to release a pleasant aroma as you dispose of waste. No more covering up odors with air fresheners or trying to hold your breath as you take out the trash. And with its sleek design, TrashCanFresh fits in seamlessly with any kitchen decor. Don't let smelly trash cans ruin your home's ambiance - try TrashCanFresh today!" The ad ends with a shot of the TrashCanFresh website and the slogan, "Say goodbye to smelly trash cans with TrashCanFresh!"
This ad also follows the AIDA model by starting with a problem that the product solves (smelly trash cans), introducing the product and its benefits (eliminates odors, stylish design), and ending with a call to action (visit the website to learn more and purchase).