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TRENDS IN TECHNOLOGY IN 2020
Advertising in smart speakers
Amazon and Google dominate the boxing industry, but none has developed a clear advertising system through these devices. There are very small chances that tech giants will not take advantage of a device that is in so many homes, so there is a possibility that in 2020 the first commercials will appear through the speakers.
5G will become more important
Theoretically, 5G technology is already here, but few devices can support the new network and it has not yet become a global standard, but could approach that status in 2020.
The "war" of consoles will start again
The video game industry has hardly had a "war" of consoles, but in 2020 new models of Xbox and Playstation will be launched, along with a new Halo and a new Last of Us. It remains to be seen what the promotion campaign will look like for both devices.
Google could profit from Article 13
While the European Union was setting the latest details of the copyright directive in 2019, Google was lobbying intensely, focusing on two proposals - Articles 13 and 15. It was rumored that a passage in the directive would mean the end of YouTube in Europe, moment in time. which Google has mobilized thousands of users of the platform in protest. The company could benefit from Article 13, but according to The Guardian, because it could create and sell the content filters needed to detect stolen digital material.
Google vs Nike in competition with wearable technology
Google bought Fitbit at the end of 2019, but big tech giants have failed to get an emotional message that could attract consumers, as do sports equipment companies, such as Nike, according to Jim Prior, CEO of Superunion, brand consulting.