1 Think of an advertisement on television you think is particularly successful. Which of the following techniques does it use? Why do you think it is successful? Describe it to your partner. Do you like it? Why?/Why not?
memorable jingles a continuing story celebrities or famous people humour moral judgements or standpoints cartoons beautiful scenery unusual events
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Răspuns:
One advertisement on television that I think is particularly successful is the "Doritos Crash the Super Bowl" commercial campaign. This advertisement campaign uses the technique of unusual events to capture the viewer's attention and leave a lasting impression.Each year, Doritos invites people to submit their own homemade commercials for the chance to have it aired during the Super Bowl. The commercials are often quirky, funny, and unexpected, with unusual scenarios and humorous twists that keep viewers engaged.I think this advertisement is successful because it involves the audience in the creative process and encourages them to participate. It also utilizes humour and unusual events to create a memorable and entertaining experience for viewers. The fact that the commercials are created by everyday people, rather than a big advertising agency, adds to the relatability and appeal of the campaign.Personally, I enjoy watching the "Doritos Crash the Super Bowl" commercials because they are often unexpected and entertaining. I appreciate the creativity and effort that goes into making these commercials, and it's always interesting to see the different ideas people come up with.