Question

2. Read the text carefully and decide which answer (A, B, C or
D) best fits each gap. There is an example at the beginning (0).
ARE BRAND NAMES WORTH IT?
How do famous companies get people to spend a (0).A....... on brand
names? To find the answer, just observe children in any school
playground
Hannah is a (1) nine-year-old student at an English primary
school. She's not quite sure what a brand actually is, but she's sure of
what she wants. As part of a new sales (2)
all the students in her
class have been given a free bag with the Nike (3) ............ on it. Hannah
hasn't really (4) ............ the connection yet, or asked for Nike trainers,
but it's only a question of time before she does. But is it right that
companies should (5) ............ such young children for their promotional
activities?
pi
R.
Brand names seem to have (6) ............ over us because they allow us to
(7) ..... with a particular group of people. A brand name has a certain
(8)
It suggests that we're able to afford this product - and most
of us like to (9) ............ off what we can afford. Some people also believe
that brand names provide a (10) ............ of quality. So a brand has to
provide this quality. (11) .... people will eventually stop buying it.
So only time will (12) .... .... whether it's really worthwhile paying extra
money for a brand name. Meanwhile, Hannah is delighted with her free
Nike bag.
me
0 A fortune
1 A similar
2 A battle
3 A diagram
4 A made
5 A target
6 A rule
7 A identify
8 A invention
9 A present
10 A guarantee
11 A since
12 A say
B treasure
B typical
B campaign
B mark
B taken
B aim
B meaning
B indicate
B impression
B show
B bond
Bor
B speak
C deal
C uniform
C attack
C picture
C done
C focus
C power
C sign
C portrait
C carry
C security
C but
C tell
D load
D regular
D propaganda
D logo
D put
D point
D force
D point
D image
D wear
D receipt
D however
D state​

Answer 1

Răspuns:

______

• 0 fortune
• 1 typical
• 2 campaign
• 3 logo
• 4 made
• 5 target
• 6 power
• 7 identify
• 8 image
• 9 show
• 10 guarantee
• 11 however
• 12 tell

______

Explicație:

How do famous companies get people to spend a fortune on brand names? To find the answer, just observe children in any school playground.

Hannah is a typical nine-year-old student at an English primary school. She's not quite sure what a brand actually is, but she's sure of what she wants. As part of a new sales campaign all the students in her class have been given a free bag with the Nike logo on it.

Hannah hasn't really made the connection yet, or asked for Nike trainers, but it's only a question of time before she does. But is it right that companies should target such young children for their promotional activities?

Brand names seem to have power over us because they allow us to identify with a particular group of people. A brand name has a certain image. It suggests that we're able to afford this product - and most of us like to show off what we can afford. Some people also believe that brand names provide a guarantee of quality. So a brand has to provide this quality. However people will eventually stop buying it. So only time will tell whether it's really worthwhile paying extra money for a brand name. Meanwhile, Hannah is delighted with her free Nike bag.

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